I Just Plain Love This Ad

4 May
Heineken The Entrance

Heineken The Entrance

Call me old-fashioned, but although I have a DVR, I do still watch live TV.  And I watch the commercials.  Granted, I watch many of them on mute, but occasionally one breaks through the pack of blah blah ads and brings joy to my cynical ad-watching. It also doesn’t hurt that the ad in question is for a beer that I already dig.

So I am talking about the newest commercial for Heineken, “The Entrance”.  Guy goes to a bar, fun and awesomeness ensue- and a Duffy-esque singer sings.  I like beer ads that show people having a great time without resorting to testosterone-fueled debauchery (the peaceful Corona ads on the beach are also great for this reason, though sadly, I hear they’re on their way out).  I like ads that make you feel happy. The party in this commercial is one I want to go to. I raise my glass to the folks at Heineken for approving this enjoyable ad.  Sing it out loud! (Seriously, does anyone know who the singer is or what she is singing?)

3 Responses to “I Just Plain Love This Ad”

  1. Therrs May 7, 2011 at 9:00 am #

    It’s Duffy, the song is Sing It Out Loud

  2. Therrs May 7, 2011 at 9:04 am #

    Whoops, that The Golden Age by Asteroids, not Duffy. Sorry!


  1. 10 Things I’m Secretly Thankful For « The Lebanexican - November 22, 2011

    […] Heineken commercials. (Bonus! New Heineken […]

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