I Just Plain Love This Ad

Heineken The Entrance

Call me old-fashioned, but although I have a DVR, I do still watch live TV.  And I watch the commercials.  Granted, I watch many of them on mute, but occasionally one breaks through the pack of blah blah ads and brings joy to my cynical ad-watching. It also doesn’t hurt that the ad in question is for a beer that I already dig.

So I am talking about the newest commercial for Heineken, “The Entrance”.  Guy goes to a bar, fun and awesomeness ensue- and a Duffy-esque singer sings.  I like beer ads that show people having a great time without resorting to testosterone-fueled debauchery (the peaceful Corona ads on the beach are also great for this reason, though sadly, I hear they’re on their way out).  I like ads that make you feel happy. The party in this commercial is one I want to go to. I raise my glass to the folks at Heineken for approving this enjoyable ad.  Sing it out loud! (Seriously, does anyone know who the singer is or what she is singing?)