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What Does a Latina Look Like?

9 Apr
Multi-ethnic Models

Multi-ethnic Models

I belong to a group on Facebook where Hispanic online marketing professionals can gather to share news on the industry and debate issues.  One member posted a link to an article in MediaPost about Estee Lauder’s new Idealist skin care line, which is supposed to work wonders with all skin types.  The models pictured at left are the ones whose faces will grace the campaign, and there was a bit of a comment kerfuffle on the Facebook group as to whether Latinas were being excluded from this campaign.  We see no Latinas in the photo. Or do we?

Several commenters rushed to point out that there is no Latina look, and that Latinas can indeed look like anything. Some mentioned that they and their daughters do not look typically Latina, yet they identify closely with the culture. Well, count me and my Mom in that category. My looks are far from typically Latina- my skin tone is something akin to eggshell white- and this is compounded by the fact that my first name is a little less Guadalupe María, a little more Jane. People do not assume that I am Hispanic.  And yet, I am.

Back to the image of the models.  It turns out that the model on the left, Joan Smalls, is Puerto Rican. You can be Latina and black, por supuesto. The model in the center, Constance Jablonski, reminds me of Alexis Bledel, of “Gilmore Girls” and “The Sisterhood of the Traveling Pants” fame, who herself is Mexican and Argentinean. And the model on the right, Liu Wen, bears a resemblance to Peruvian presidential candidate Keiko Fujimori.  So all of them could conceivably be Latina.

Many people, we Hispanics included, have an idea in mind of what Latinas look like.  Brown-skinned. Mestizo, looking both a little Spanish and a little Indian. Brown eyes, brown hair. If asked, I would say Mexican actress Kate del Castillo fits the mold quite well. But Hispanic is not a race- it is a loosely defined idea, a grouping for those people living in Spanish-speaking lands.  It covers everything from Dominican Republic to Argentina, and all the lands in between.  Naturally, there will be some variety.  In this country, we like knowing who’s who and what’s what.  Admit it- how many times do you rush to Wikipedia or Google while watching a TV commercial and search for something like, “guy from the Sprint commercial, what is he? Asian?” Faces of ambiguous origin make us uneasy- we need to have an explanation, fast.

Latinas are underrepresented in Hollywood and the mainstream media, which I think explains the consternation of the member of the Facebook group that a typically Latina face was not included in the Estee Lauder campaign.  Yet I think if we broaden our idea of what a Latina can look like, we’ll see that our community is more diverse than we realize. Let’s use a big-tent approach to Latinidad.

What a Translator Wants

8 Mar

Once upon a time, dear reader, I trained to become a translator.  I studied it intensively for two years, with a translation internship in Mexico sandwiched between both years of study.  Though I continue to accept less than 10 translations a year now that I am a full-time marketing professional, I still am a member of the American Translators Association and the Northern California Translators Association, both of which do good work advocating for translators and promoting professional opportunities.  Translators are used to ranting and raving among themselves about different trends they see in the industry, but for the marketing folks, let me let you in on a few tidbits that the translators would like you to know.

– Translators and interpreters do different jobs. Below, at left, you’ll find an interpreter at work:

Interpreter

Interpreter

And below is a translator at work.

Freelancing

Freelancing

See the difference? Visual aids make things so easy. Translators render written text from one language to another, usually with a computer, often from home, and more often than not, in one’s pajamas. Interpreters, on the other hand, work with spoken language. Person A says, “Me duele la panza”, and the interpreter then says to Person B, “My stomach hurts”. And then Person B, usually a doctor, diagnoses Person A, usually a patient.

Translators use dictionaries, glossaries, translation memory tools, and often work with an editor while completing a large translation. They must have strong writing skills in their native language (translators always translate into their native language). Interpreters must know both technical knowledge (i.e. legal terminology) and slang, and be able to interpret it fast. Strong memory skills are a plus.

Lastly, I’d like to discuss a term that seems to have entered the marketing lexicon recently.  It makes my blood boil, so let’s just deal with it now: transcreation.  Somewhere along the line, someone came up with the idea that translation refers only to the literal translation of one word to another, whereas text that requires some adapting or reworking is not translation- it’s transcreation.  Translation refers to ALL types of translation, even when puns, jokes, double entendres, slang, legalese and other types of language that are tricky to translate are involved.  Transcreation is a fancy new name for something translators have always done and continue to do- use their knowledge of the source language to produce a readable translation in the target language, communicating the same idea. Punto.

Diversity (or Lack Thereof) at the Movies

20 Feb
La Bamba

La Bamba

I like to say that what the Super Bowl is to men (especially the men in my family), the Academy Awards are to me. A Sunday afternoon spent eating popcorn, glued to the TV, while enjoying a once a year spectacle at times predictable and at times thrillingly unpredictable (Bjork’s original black swan, anyone?). Yet I can’t help but notice that this year’s Academy Award nominated films are a little on the homogenous side. I’m not the only one who’s noticed.

Just a few days ago, New York Times movie critics Manohla Dargis and A.O. Scott (the latter is one of my favorite critics, along with the New Yorker’s Anthony Lane and the always great Roger Ebert) discussed the dearth of faces of color in the movies of 2010, on the occasion of the Oscars. I would agree with their premise that the stories being told and celebrated by Hollywood reflect an unbearable whiteness of being, but while the writers focus on the history of African Americans in Hollywood, I would say that the issue of diversity onscreen is not only a black and white issue. We are not seeing stories by and about people of color, period.

When it comes to the portrayal of Latinos onscreen, there is reason to believe that we will see more- but will these movies be any good? Pantelion films is a new film studio dedicated to making movies specifically for the U.S. Latino market. And yet its first feature, “From Prada to Nada”, has received both poor reviews and low box office.  This movie (which I haven’t seen) is proof that even with Latinos behind the camera, stereotypes can abound. One need look no further than the films of Tyler Perry to see that, as much as critics (including Spike Lee) may decry the depiction of African-Americans in his movies (see: men in drag), audiences love his middlebrow fare.  So does it matter if filmmakers of color are at the helm if they are just rehashing the same old Latino boxer/African-American thug stereotypes? Does quantity (number of roles for minority actors) matter more than quality? And what’s quality?

Anthony Mackie in The Hurt Locker

Anthony Mackie in The Hurt Locker

In recent years, there have been Oscar-nominated movies featuring diverse casts- “Babel”, “Children of Men”, “Pan’s Labyrinth” (and those are just the Mexican directors); most recently, last year Mo’nique won Best Supporting Actress for her role in “Precious”, and only two years ago, the 2009 Best Picture went to “Slumdog Millionaire”, which has an all-Indian cast (further proof that it doesn’t take a director of color to helm a good movie with a minority cast).  Last year’s Best Picture winner, “The Hurt Locker”, centers around a hotheaded bomb defuser, played by Jeremy Renner, and his more levelheaded sergeant, played by Anthony Mackie.

So perhaps it is an anomaly that this year’s Best Picture nominees are about the British royal family, a band of Old West gunslingers, Bawston working class folks, Harvard tech geeks, New York City Ballet dancers…a real variety in terms of setting and tone and theme. But all really, really white (with the exception of the Asian girlfriend in “The Social Network”).  I am reminded of the controversy surrounding Vanity Fair’s Young Hollywood 2010 issue, when 9 up and coming actresses were on the cover…not a non-WASP among them. I believe it’s not that the young actresses of color aren’t out there (hello, Zoe Saldana), but the Hollywood arbiters of who’s in, who’s out, and who’s worthy of a gold statuette are a little behind the times.  Maybe this year, a lot behind the times. I will be watching the Oscars on February 27th, and in the coming months, this movie fan will be watching and hoping to see good movies that don’t look like they were cast at Andover Academy. A little less Kate Hudson, a little more Queen Latifah, please.

Comedians and White Privilege

9 Feb
Daniel Tosh

Daniel Tosh

I’ll say this much about the BBC’s Top Gear and its hosts- they don’t back down from a controversy. Two weeks ago, hosts Jeremy Clarkson, James May, and Mark Hammond dismissed the idea of driving a Mexican car, since the cars from that country must be like the people- “lazy, feckless, flatulent and overweight”.  Excuse me for not howling with laughter. Yeah, and Germans are uptight, Arabs are irrational, and Asians are bad drivers. Har!

As a serious fan of comedy, I am offended more by the unfunniness of jokes based on ethnic stereotypes than anything else. But yes, they are offensive because they draw a line in the sand. You and me, we get this joke. We can tell it because we’re in the majority. Those other guys? They’re not in on the joke.

The controversy over Top Gear’s ugly Mexican stereotypes lies not just in the jokes but in the fact that the hosts issued a totally clueless non-apology. The BBC actually stated that, while apologizing for insulting the Mexican Ambassador to Mexico, “national-stereotyping was part of British humour“. Perhaps this is why British humor has always struck me as pedestrian and juvenile. National stereotyping is hilarious when you’re 12- not so much when you’re an adult. Who likes laugh out loud humor.

I’ve been noticing this a lot lately- a glut of white comedians just swimming in white privilege. I was recently watching a series on Comedy Central of comedians ranked from 20 to 1 (when we count the best in pop culture, we count backwards).  We had a couple of black comedians, two women, and one Asian comedian, Eliot Chang, who gets an A for enthusiasm but an F for unfunny. Bo Burnham, number one? A teenager with a piano? Gack. Yet many of the (white) comedians told jokes about (minority) races that really brought it home to this viewer that, let’s face it, comedy is for white folks. And Arabs smell funny.

There are several offenders when it comes to comedians bathing in the glow of white privilege. To wit:

– Daniel Tosh, he of Tosh 2.0. I love Daniel Tosh- no one has taken down Nebraska quite like he has. His early stand up is intelligent, insightful, and hilarious. Yet in nearly every episode of Tosh.0, we witness a dynamic of white dudes mocking people of color for doing “ghetto stuff”. And yes, there is a segment called “Is it racist?”. Usually, it is!

–  I recently attended an improv show that was part of SF Sketchfest, and while the performance itself was mildly funny, choosing which performance to attend was even harder. Three weeks packed with top comedians from yesterday and today, and each one whiter than the last. SF Sketchfest is perfect for you if your idea of hilarious is Bo Burnham.

Now, am I one of those wimpy, super PC San Franciscans that weeps if something even has the hint of offensiveness? Hardly. I think the best comedy is insightful, as the best comedians are the truthtellers of the day. This doesn’t require a simple, us vs. them, I can tell jokes about you people because I’m in the majority style that many white comedians adopt. But let’s face it, most of the comedy we see out there, whether on Comedy Central or on stage or in the movies, is made for 12 year old boys. So who’s still great? Dave Chappelle, who this very evening performed a secret show in San Francisco (I couldn’t get tickets in time!). His riff on women who dress sexy is classic. He’s edgy, and walks the “white people do this/black people do that” line better than most comics (because he’s actually insightful). You can discuss race in a way that is neither offensive nor milquetoast. According to this lazy, feckless, flatulent and overweight Mexican.

Death on Facebook

16 Jan
Death and Facebook

Death and Facebook

Funny, not long ago I was thinking, in a purely random chain of thoughts, about how people use social media- namely blogs and Facebook- to deal with the death of loved ones. And then I experienced the death of a beloved aunt, and I got to put those purely theoretical thoughts into action. We have taken the ancient human instinct for memorializing the dead online, building community and memorials in the wake of sudden deaths.

It is often said that the rituals associated with death- funerals, wakes, obituaries and the like- are about the living, clearly not about the dead (as my Dad says, “I don’t care what you do when I die. I won’t be around!”). So it is that when a loved one dies, many people rush to Facebook to post on the page of the deceased, sharing memories and photos, and in many cases, creating special groups and memorial pages. I found a lovely one here- poor Cheyenne Baez died at the age of 18, and 10,869 people have joined a memorial page in her honor. 74 posts were left in the discussion group “What happened?”. On a smaller scale, I recently saw that a friend of a friend- an acquaintance from college- posted a photo album in homage to his grandfather, and it felt both voyeuristic and like a true honor to view, in about 30 photos, the life of a man I never knew. A young gymnast with a chiseled physique; a wedding photo where the man looked radiant; a beloved grandfather with his grandson on his knee. I felt privileged for the brief peak into the life of another person, a total stranger. Several mutual friends commented on the pictures, saying things like “I remember him well. I’m real sorry, man”. Someone who may have only known the man as Bill’s Grandpa got to see him as a young man. We all got a fuller look at someone’s full life, and people who knew him could commiserate together.

At the ClickZ Search and Social Accelerator Conference in San Francisco last year (with very interesting speakers, highly recommended), I heard a presenter, a sort of Twitter evangelist, state that with the advent of social media, for the first time in history we can leave a digital footprint so that our descendants can see photos and video of us when we were young- decades into the future. It was one of those grand pronouncements you often hear at professional conferences that confounds you, seeming both overly bombastic and insightful at the same time. Think about it: instead of feeling uneasy about leaving a digital footprint in your wake as your photos, thoughts and web postings stay online forever, you could see it as a boon to future generations. Long after we are gone, our descendants, whom we may never know, can see video of us when we were young and vital. What I would give for video of my Great Aunt, proudly wearing her Air Force blues or practicing her French in Paris.

It feels as though the least I can do is post a picture on Facebook of myself with my Aunt from a few Christmases ago, where she looks regal and content. It’s a mini public memorial. Ironic, since my Aunt was a notorious techphobe- she never liked voicemail, and thought the internet was a giant waste of time. She wouldn’t have understood that this medium is helping my parents get out news of her passing, exchange pictures and memories with relatives, and disseminate information on the funeral. I think Aunt Rose would approve.

Top 5 Movies of 2010

17 Dec
Jean Dujardin

Jean Dujardin

So the nice thing about having a blog is that I can take what has always been a mental ritual every December- making a list of my favorite movies of the year- and actually write it down.  I went to IMDB, perused the list of all movies released this year to refresh my memory, and came up with…well, not even ten. Okay, not a lot of movies knocked my socks off this year.  But five did.  The brief list, as well as a brief justification for my eclectic taste in film. In order of release date:

Dear John. I think 90% of romantic comedies are a giant waste of Hollywood’s best actresses (see: Amy Adams), perpetuate romantic myths (he’s so mean to her so…they must be meant for each other!) and are usually just woefully unfunny. I do, however, love a good romantic drama.  Dear John told the story of two young people falling in love that was not ripped from a Disney fairy tale…ok, it was ripped from the pages of a Nicholas Sparks novel. But it was well-told, heart-warming, and brought back the old art of letter-writing.  A bit of a guilty pleasure, and I loved it.

OSS 117: Lost in Rio. The French don’t always do arthouse cinema, though many would be forgiven for thinking that. Trust me, I lived there. Often, they do achingly bad comedy (just ask Thierry L’Hermitte).  And occasionally, original, enormously funny comedy.  This is the second movie in what I hope is a long series.  Think Austin Powers, but extremely politically incorrect, in exotic locales, and with a very handsome leading man, Jean Dujardin. And with lots of Nazis. Hilarious.

El Secreto en Sus Ojos. This movie tells a simple story- cop is obsessed with hunting down the one murderer that eluded him.  Cop is in love with the young lawyer he works with.  Cop and lawyer hunger for justice.  But this story is so well-paced, well-acted, and the ending is so twisted and satisfying, that if you enjoy crime dramas, it’s one of the best you’ll see in the genre.  The words “Usted dijo perpetua” lingered in my head for days after this movie.

Mesrine: Killer Instinct. Vincent Cassel is one bad-ass movie star.  He’s got the sex appeal of George Clooney, the acting chops of a young Robert DeNiro, and the masculinity of a young Marcello Mastroianni. He plays the real-life criminal legend Jacques Mesrine, who ruled the French criminal underworld, escaped from prison multiple times and orchestrated a kidnapping and a massive prison break, on three continents over two decades. This was the best action movie I’ve seen in a long time.  And Cassel deserves an Oscar for playing Mesrine so effectively.

The Social Network. Yes, it’s on everyone’s year-end list.  Yes, it tells the story of the little blue and white website that could.  Yes, there may inevitably be a “Social Network” backlash- it’s almost too praised, there have to be some flaws, right? Well, yes, there are inaccuracies.  The real Mark Zuckerberg has had the same girlfriend since before Facebook started. But allow creative genius Aaron Sorkin a few liberties as he crafts the story of how an anti-social computer geek started a tool that connected the world…and lost his closest friend in the process. I loved the pulsing soundtrack by Trent Reznor (yes, THAT Trent Reznor), the acting by Andrew Garfield, Jesse Eisenberg, and even Justin Timberlake. The story of a young entrepreneur gaining an empire and losing his soul is as old as Citizen Kane. But although there may be nothing new under the sun, what matters is how the story is told. And “The Social Network” had me at the opening chords of “Ball & Biscuit” by The White Stripes. This movie deserves all the accolades.

Tradiciones Navideñas

5 Dec
Menudo- Coma y No Hagas Preguntas

Menudo- Coma y No Hagas Preguntas

Todo el año, soy media mexicana, pero durante la Navidad y el Año Nuevo, las tradiciones de mi familia se vuelven más importantes, y soy más mexicana que nunca. Esto no tiene nada que ver con la cultura mexicana en sí; es decir, todas las culturas tienen sus tradiciones más arraigadas durante la Navidad. Ayer asistí a una Feria Navideña Sueca, que contaba con la participación de una amiga estadounidense de padres suecos.  Estaba obviamente orgullosa de su cultura- los disfraces tradicionales, la comida, el idioma, los cantos.  No importa si seas sueca, mexicana, o de cualquier cultura.  Esta temporada navideña es la hora de celebrar nuestra cultura, poco importa de donde venimos.

En mi casa, en vez de ser biculturales, somos, digamos, triculturales.  Tenemos la cultura libanesa, la cultura mexicana, y la cultura estadounidense, la que prevalece. No miramos el fútbol; miramos, apasionadamente, el fútbol estadounidense. Preparamos el puré de papas más a menudo que…bueno, más que el menudo.  Pero durante la Navidad, preparamos los tamales.  Durante todo un fin de semana, mi madre emplea un ejército de ayudantes, y toma el papel de coronel, manejando la cocina como si fuera su zona de batalla.  Admito que muchas veces no se me permite quedar por mucho tiempo, por falta de destrezas con la elaboración de la masa.  “No, no, mira, así no se hace!”, grita mi madre.

Así que no es un proceso democrático, pero resulta en un lote increíble de tamales verdes de pollo.  Bueno, también hacemos rojos, pero prefiero los verdes, y los de pollo.  Los dulces, para mí, no sirven para nada- es un mal uso de piña y pasas, en mi opinión.  Los tamales los comemos la mañana de Navidad con chocolate mexicano- hecho con Ibarra– y no empezamos a abrir los regalos hasta que todos tengamos el chocolate, y un plato de tamales con huevito en las manos.  Esta tradición se repite en Nuevo Año.  Pero hay una tradición que no tiene nada que ver con la comida, pero sí tiene que ver con el Nacimiento. Y es la más importante de todas.

Nacimiento 2007

Nacimiento 2007

El Nacimiento toma lugar al lado del árbol navideño, y usamos figuras de todas partes- aún tenemos algunas de México, que datan de más de 50 años, aunque todas las figuras originales ya son “mancos”, con brazos pegados con un pegamento sencillo.  Hemos incorporado juguetes infantiles, decoraciones de pasteles de cumpleaños, todo. Pero una figura importante falta.

Tras llegar a casa después de la Misa de Gallo, cantamos una canción de cuna al niño, todos le besamos en la frente, y lo colocamos al lado de José y María.  Cuando vivía, mi bisabuela se encargaba de esta tradición, cantando más alto que todos.  Y ahora, al preservar esta tradición a lo largo de los años, tiene más importancia que nunca.  Y siempre arrullo al niño con una lágrima en los ojos.

Cuáles son tus tradiciones navideñas? Dime en los comentarios. Y que tengan un muy Feliz Navidad.

I Was For It Before I Was Against It

29 Nov
Even Sister Mary Catherine Gets Inspected

Even Sister Mary Catherine Gets Inspected

Does it matter if someone you detest is behind an idea you support?  Similarly, are you more willing to consider an idea you dislike if someone you support is behind it? I pondered these questions last week when I went through the whole gamut of emotions in response to the TSA’s new ramped-up security guidelines.  Yes, last Wednesday, the day before Thanksgiving, was the busiest travel day of the year, and TSA agents were busy touching crotches and operating full-body scans in the name of national security.  I was in favor of the backlash against the new, invasive security procedures.  And then I found out who was also for the backlash, and I threw up a little in my mouth.

You see, conservative activists salivated at the chance to point out the public’s anger over Obama’s new security measures.  Yes, the enhanced security procedures rolled out across the nation’s airports became a part of Obama’s new security, and Obama was attached to it as an adjective like Obamacare, with similarly ominous overtones.  Big brother is taking pictures of your naked body at the airport, the libertarians cried with glee.  This is proof that government is further encroaching on our lives (and crotches), they claim.

I was appalled at the idea of airport security becoming even more onerous than before. In the wake of the September 11th attacks, people were willing to do anything they were asked in the name of security.  Air travel became a pain as we could no longer greet travelers at the gate, removed our shoes, and had to transport our shampoo in clear, tiny bottles where the contents could clearly be seen (I had a tube of lipstick confiscated in Mexico City because it was considered liquid.  Adios, expensive red lipstick).  And although the vast majority of travelers are law-abiding citizens, we agreed to this all, until air travel began to include revealing our naked bodies to strangers and offering up our primary and secondary sex organs for inspection.  In the off chance that we were sneaking a bomb in our chonies (never mind that an old printer cartridge will do the trick).

So I was glad to see people stop acting like sheep and stand up for their dignity and right to board a plane without submitting themselves to almost certain embarrassment.  And yet.  Does being against the new TSA procedures mean you are in favor of racial profiling?  When people complain that old ladies, young kids, and nuns should not be frisked, do they mean that some other group is more deserving of this same treatment? And does my unease with increasingly intimate screening procedures place me on the side of the libertarian right/civil liberties left coalition that opposes these searches on purely ideological grounds? I was against the new TSA screenings before I found out that THEY were against them.

And though the context here is decidedly political, the lesson to be gleaned, I hope, is not, and can be applied to all areas of life. Sometimes, it is okay to support the idea even if you don’t support its proponents.  Yes, this may mean seeing eye to eye on one issue with (gulp) Michelle Malkin, and accepting that.  On the left, I wholeheartedly support gay marriage, even though the effort to legalize it in California was defeated in part because of the public’s uneasiness with San Francisco’s smarmy Mayor Gavin Newsom.  Yes, sometime it’s annoying when someone you dislike holds a view you support.  And this doesn’t just hold true in the political world.  Professionally, good ideas come in all shapes and sizes.  Don’t be afraid to support a new pitch or service or product if you’re not crazy about the person behind it.  It could be worse.  You could find yourself in agreement with Matt Drudge.

“What do you Identify with more, the Leban or the… exican?”

15 Nov
Salma, the other Lebanexican

Salma, the other Lebanexican

Yes, the above question was actually posed to me just a couple of day ago, by my boyfriend, who is aware that I am half Lebanese and half Mexican.  It’s a natural question to ask, and hey, if I met, say, Salma Hayek, I might ask her the same thing (mil gracias, Salmita, for being one of the other Lebanese Mexicans in existence.  You help people wrap their minds around my ethnic background)!

But in all seriousness, the question of how much a mixed person identifies with one side or other is not just a matter of public fascination, it’s the essence of being mixed.  A bit of background: one of my proudest accomplishments is having been one of the founders of M.E.S.H. (Mixed Ethnicities Student Headquarters) at my alma mater, UC Santa Cruz.  So I have been identifying as a mixed person for some time, and I am familiar with the issues that define us mixed folks. In the past (in the pre-M.E.S.H. days),  I admit that I often felt either not Lebanese enough or not Mexican enough.  And through meetings that M.E.S.H. would organize each trimester, which usually consisted of simple gatherings of curious students, we would discuss our cultural identity and our families.

So what did I tell the boyfriend when he asked me the question that gives this post its title? It’s the Exican, stupid.  No, really, although my last name and face are decidedly more Arabic than Mexican (and what does Mexican look like? That’s a subject for a future post!), having grown up with my Mexican grandmother and great-grandmother living at home with the family (my great-grandmother passed away at age 100 when I was 18), speaking Spanish in my home as a child, and being in closer proximity to my Mom’s family than my Dad’s (his family is spread along the East Coast; my Mom’s is all in California), all lead to my feeling just a little more Mexican.  More importantly, I think it is significant that while my Mom is from Mexico, and is therefore closer to her culture, my father’s family is much further removed from the Lebanese/Syrian culture, since our ancestors came to the U.S. in the 1880’s.  All of this leads to my identifying closer to my Mexican culture than my Lebanese side.

Of course, the whole story could go much longer, as cultural identity is a topic rife with material to be explored.  Since being mixed informs how I see the world, and I intend for this blog to be a source for exploring trends in politics, Web 2.0, and marketing (especially the kind that targets Hispanics), I may revisit this topic more in depth or from a different angle in the future.  For now, suffice it to say, I’m a little less Leb and a little more exican.

Thoughts on the California Elections, or, She Ain’t Heavy, She’s my Maid

6 Oct
The Latina in this Election- Meg Whitman's Former Maid

The Latina in this Election- Meg Whitman's Former Maid

Is it just me, or is it crazy that in a state where some 1/3 of the population is Latino, the only way a Latino is remotely involved in the race for governor is when a candidate’s former housekeeper comes forward with allegations of mistreatment?

I know, this doesn’t have the upbeat tone of my previous post, “Still Waiting for that Latino Revolution”.  But it irks me that of the four candidates for governor and senate- Meg Whitman, Jerry Brown, Barbara Boxer and Carly Fiorina- are hopelessly white and out of touch in California, the most diverse state in the Union. California is home to every culture, every religion, every language in the world (well, I don’t know about that last part, but you can get a court interpreter in Armenian if you need one.  Not sure they offer that in Tennessee). And yet we get these milquetoaost, run of the mill candidates, bland in every way.  And I mean the incumbents, too (sorry, Barb).

Never mind the fact that the two men running California’s two great cities, and doing great things in both of them, Gavin Newsom and Antonio Villaraigosa, opted out of the Democratic primary, leaving us with Linda Ronstadt’s former boyfriend.  Why did Antonio not run? I’m sure pixels and pixels have been spilled over the reasons why, but suffice it to say, L.A.’s handsome, Telemundo-loving lothario-mayor could have been California’s great chance for a Latino in the Governor’s mansion in Sacramento. But it was not to be.

Granted, I am not a believer in identity politics-  I don’t vote for candidates solely based on race or gender. Nevertheless, I believe that there should be some sort of representation of the electorate by its leaders.  It’s no coincidence that Hawai’i, a state that has an Asian-American majority, is represented by two Japanese-American senators.   And yet California, Mexicalifornia, state of brown, black, yellow and pink, has a candidate for governor whose knowledge of Latinos and their concerns comes from her acquaintance with her housekeeper.  Will this be the case in the next gubernatorial election- will Latinos remain on the sidelines or will we take center stage? I certainly hope it is the latter.