SEO for Humans

1 Feb
What Are You Looking For?

What Are You Looking For?

Have you ever searched for something online and then been surprised that the first few results are not relevant at all? Let’s take the old dark chocolate example. For whatever reason you want to look for milk chocolate online- you want to learn about the health benefits, or you want to buy some for your sweetie. Do you find the most useful site at the top of your search results? Perhaps. But the fourth search results is this.

On this site, I have no way of purchasing chocolate or finding out about the purported health benefits of chocolate. I just see the word chocolate repeated over and over. So the people behind this page at Wisegeek have managed to create an image-free, text-heavy site with no relevance whatsoever to the human searching for chocolate. But they have managed to work their way up the search engine rankings, right behind Wikipedia and Hersheys, so it’s all good.

This is what happens when web designers take the almighty SEO- that’s search engine optimization, folks- above the needs of real human web users. As someone who has taken courses in SEO and who dabbles in it occasionally at work, I sympathize with those trying to do their best to improve their website’s search ranking. There are myriad ways to improve a site’s design so that it is more search engine friendly. At the html  level, title tags and image tags can be renamed. I cringe when I see a site’s title tag that simply says “Home”. Little things that are done behind the scenes help. But when it comes at the expense of the user experience, you may have a high search engine rank, but a high bounce rate. Visitors will find nothing of value on your site, and leave.

Though I look at some aspects of the online experience through a marketer’s eyes, I mostly look at things through the eyes of a web user. Someone who searches for movie times and hunts for good, local news sites and laughs at Lamebook. As a web surfer, I appreciate what we marketers call “sticky content”. Namely, write good, interesting stuff that makes me want to stay on the site. And come back. In the end, that is more valuable than keyword-packed, image-free, useless sites taking up valuable bandwidth.

Las Empresas Latinoamericanas y Los Medios Sociales

20 Jan
Las Redes Sociales en Latinoamérica

Las Redes Sociales en Latinoamérica

Hace poco, leí que las empresas latinoamericanas están atrasadas en su uso de los medios sociales- y esto, a pesar de que los internautas en la región se están conectando a una tasa increíble.  En una conferencia reciente, Alexandre Hohagen, el Director General de Google para Latinoamérica, sostuvo que “Latinoamérica seguirá siendo la región que más crecerá en el mundo en el uso de Internet, tanto si el acceso es mediante computadoras o teléfonos móviles”. Se ha discutido mucho sobre el auge de los medios sociales por los jóvenes en Latinoamérica. ¿Y las empresas de la región? Aún no han aprendido integrar los medios sociales en su estrategia de marketing.

La empresa de investigación de mercados Burston Marsteller acaba de dar a conocer los resultados de un estudio que muestra lo siguiente:

  • Solo la mitad (49%) de las empresas latinoamericanas con altos ingresos tienen una cuenta en redes sociales, comparadas con 79% de las empresas globales.
  • 39% de las compañías están en Facebook (54% a nivel global)
  • 32% de las compañías tienen presencia en Twitter (65% a nivel global)
  • 25% de las compañías tienen cuenta en Youtube (50% a nivel global).

Sin embargo, las compañías que se comprometen en redes sociales son muy activas.

  • 86% de las cuentas corporativas de empresas latinoamericanas se mantienen activas (se actualizaron por lo menos una vez en la semana anterior a la investigación), lo que sugiere que estas empresas entienden la importancia de conversar en redes sociales de forma regular.

Cinco datos que nos indican mucho.  Los datos muestran que los latinoamericanos- sobre todo los jóvenes- están accediendo al internet, y las redes sociales en particular, a una tasa fenomenal. Para llegar a ellos, utilizar los medios sociales simplemente tiene sentido.  Entiendo el miedo que uno puede tener frente a una tecnología nueva. Titubear. Esperar. !No sé usarlo! ¿Para qué usarlo? Yo dudaba mucho el poder de los medios sociales para hacer que una empresa o una marca conecte con sus clientes potenciales y actuales. Antes.

Pero los tiempos han cambiado. Los medios sociales no son una tendencia pasajera. Quizás la red sea distinta de país a país (Orkut en Brasil, hi5 en el Perú y la Argentina), y quizás la red social de ayer no tiene la misma popularidad que antes (de Friendster a Myspace a Facebook a….). Pero el uso de las nuevas tecnologías para crear una identidad, para conectarse a los demás, para compartir ideas y opiniones, para obtener información- ese cambio es definitivo.

Entonces, una vez que uno se dé cuenta de su importancia, ¿cómo utilizarlos para conversar y responder a los clientes- los “fans” (o críticos) de uno? Mi consejo sería simplemente comenzar. Y escuchar.

Death on Facebook

16 Jan
Death and Facebook

Death and Facebook

Funny, not long ago I was thinking, in a purely random chain of thoughts, about how people use social media- namely blogs and Facebook- to deal with the death of loved ones. And then I experienced the death of a beloved aunt, and I got to put those purely theoretical thoughts into action. We have taken the ancient human instinct for memorializing the dead online, building community and memorials in the wake of sudden deaths.

It is often said that the rituals associated with death- funerals, wakes, obituaries and the like- are about the living, clearly not about the dead (as my Dad says, “I don’t care what you do when I die. I won’t be around!”). So it is that when a loved one dies, many people rush to Facebook to post on the page of the deceased, sharing memories and photos, and in many cases, creating special groups and memorial pages. I found a lovely one here- poor Cheyenne Baez died at the age of 18, and 10,869 people have joined a memorial page in her honor. 74 posts were left in the discussion group “What happened?”. On a smaller scale, I recently saw that a friend of a friend- an acquaintance from college- posted a photo album in homage to his grandfather, and it felt both voyeuristic and like a true honor to view, in about 30 photos, the life of a man I never knew. A young gymnast with a chiseled physique; a wedding photo where the man looked radiant; a beloved grandfather with his grandson on his knee. I felt privileged for the brief peak into the life of another person, a total stranger. Several mutual friends commented on the pictures, saying things like “I remember him well. I’m real sorry, man”. Someone who may have only known the man as Bill’s Grandpa got to see him as a young man. We all got a fuller look at someone’s full life, and people who knew him could commiserate together.

At the ClickZ Search and Social Accelerator Conference in San Francisco last year (with very interesting speakers, highly recommended), I heard a presenter, a sort of Twitter evangelist, state that with the advent of social media, for the first time in history we can leave a digital footprint so that our descendants can see photos and video of us when we were young- decades into the future. It was one of those grand pronouncements you often hear at professional conferences that confounds you, seeming both overly bombastic and insightful at the same time. Think about it: instead of feeling uneasy about leaving a digital footprint in your wake as your photos, thoughts and web postings stay online forever, you could see it as a boon to future generations. Long after we are gone, our descendants, whom we may never know, can see video of us when we were young and vital. What I would give for video of my Great Aunt, proudly wearing her Air Force blues or practicing her French in Paris.

It feels as though the least I can do is post a picture on Facebook of myself with my Aunt from a few Christmases ago, where she looks regal and content. It’s a mini public memorial. Ironic, since my Aunt was a notorious techphobe- she never liked voicemail, and thought the internet was a giant waste of time. She wouldn’t have understood that this medium is helping my parents get out news of her passing, exchange pictures and memories with relatives, and disseminate information on the funeral. I think Aunt Rose would approve.

The Three Social Media Lives of Me

10 Jan
The Three Social Media Lives of Me

The Three Social Media Lives of Me

I have profiles on LinkedIn, Facebook, and Twitter, and boy, they could not be more different from the others.  When managing social media strategy, we often have to stop and remember that different people use social media differently. My 10 year old second cousin and my 78 year old great aunt are both on Facebook, and both use it differently.  Yet it is often instructive to think of how we use social media ourselves.  Different purposes call for different media- a retail giveaway may work best on Facebook, whereas a survey of industry professionals would be ideal on LinkedIn.  Similarly, I have been thinking recently of how I use social media personally. Each social network breeds a different persona.

When it comes to LinkedIn, I have a fairly open door policy.  If I meet someone at a professional function, I will gladly offer to connect with them on LinkedIn. Former classmates, business contacts from old jobs, previous coworkers, and those “potentials” who I hope to do business with. It’s a fairly open door policy, although I have been asked to be introduced to connections, so I know it’s important to not connect to total strangers.  I don’t think of privacy at all when on LinkedIn. I also feel free to boast on the site- if I have received a degree, been published, or am attending a conference, I say so.  In that sense, for me at least, LinkedIn is uni-directional. I promote myself professionally, let people know what I’ve been up to, and search for professional contacts. The version of myself that exists on LinkedIn is a professional dynamo that interacts little with others.

The me that exists on Facebook is much different. Professional accomplishments have no place there- I would feel too embarrassed bragging to my friends and family.  I am often acutely aware of appearing to brag or overshare on the site, so I try to keep status updates and photo sharing to a minimum- only the really good stuff, folks.  I feel that the site is much more about sharing- I see what my friends, old and new, those I see every day and those I haven’t seen in years, are doing, and so we interact. While I am hesitant to share details that are too personal, Facebook is possibly the one social site where my personality truly comes out.  Granted, I hold back because, when you have 200+ friends, not all of them will be close friends, and I shy away from controversy (I would love to post more political observations, but I have received feedback from conservative relatives and far left friends, and I have now learned that I just don’t want to go there. Ever.). But even this tendency towards being diplomatic is a hallmark of my personality. So Facebook is more or less where the “real” me resides online, along with a host of friends, family and acquaintances.

Now, although I hesitate to share political opinions on Facebook, since almost everyone I know is on there, I feel a bit more free to express myself, briefly, on Twitter.  The social media life I conduct on Twitter has the freedom of anonymity.  My real name and picture are on my LinkedIn and Facebook profiles, but Twitter is pseudonymous.  A handful of my Twitter followers have met me in real life and know who I am, but many others don’t. I’m just the user with a Tapatio bottle for a face. The anonymity is freeing. Political opinions? Check. Retweeting corny jokes or gossip news? Check. I really don’t care who knows. The Twitter account is mostly for fun, and I have particularly found that the LATISM family on Twitter- that’s Latinos in Social Media– has been a wonderful community to find- Latinos from all over the U.S., of every social and political bent, reminding me what a dynamic community we have out there. My Twitter use is infrequent- I may check in once in the evenings, maybe once during my lunch break- but I always read something funny, something insightful, and find others to connect with.

Three different personas, three different ways of being online, all in different communities and for different purposes. Our social media experiences are what we make them, regardless of what social networks we use and why we use them. How do you use social media? And are you a “different” person on different social networks?

A New Year’s Reflection on Immigration

3 Jan
Arabs in America

Arabs in America

James Zogby recently wrote a reflection on his family’s immigration experience, and it is very similar to the story of how my paternal ancestors came to America.  Zogby’s Uncle Habib came to the United States at a young age, unaccompanied, from Lebanon, eventually paving the way for the rest of the family to make their way over from their small village, so that they could be free of Ottoman persecution. And so it went for my father’s grandparents. First one brother arrived in Pittsburgh (with thoughts of ketchup dancing in his head?), then the rest of the siblings came. This was in the 1880’s, over 100 years ago.

Zogby’s reflection is filled with a sense of gratitude for the sacrifices made by those who came before him, with nothing, to make a better life in America.  And yet he ends his essay on a sad note, telling the story of a recent meal with Congressional aides who openly berate their waiter, wonder about his legal status, and state that it would be “fun” to report him. It seems that we Americans have an alarming empathy gap when it comes to immigrants. How quickly we forget our forebears.

The December lame duck session of Congress produced many legislative achievements for the White House- the new START treaty, repeal of Don’t Ask Don’t Tell, healthcare for 9/11 first responders, passage of a food safety bill.  The only major legislative victory the President couldn’t claim was passage of the DREAM Act, which would have provided a pathway to citizenship for young people who were brought to the U.S. illegally as minors (in many cases, when they were infants). I found it remarkable that Congress could come together to pass several contentious bills, and yet when it came time to look at the human face of immigration, the votes were not there.

Many people who take the immigration debate seriously propose making it easier for highly-skilled immigrants to enter the country.  The implication is that a glut of low-skilled immigrants take the place of engineers and technical experts who are otherwise kept away. As if the two strata of immigrants can’t coexist.  What often underlies the highly-skilled immigration argument is the idea that we have no use for low-skilled immigrants. Immigrants of the same kind that preceded me, my father and James Zogby.  You see, this country is made up of the descendants of people who came to this country from every corner of the globe with no skills at all- just a desire to work. I get slightly offended when I hear talk of highly-skilled vs. low-skilled immigrants, as it feels like an affront to those who came before me, who didn’t arrive on these shores with an advanced degree in architecture.  Just a willingness to work hard so that future generations could live in comfort and be educated. And complain about the current crop of lazy immigrants. Ah, progress, American style.

Top 5 Movies of 2010

17 Dec
Jean Dujardin

Jean Dujardin

So the nice thing about having a blog is that I can take what has always been a mental ritual every December- making a list of my favorite movies of the year- and actually write it down.  I went to IMDB, perused the list of all movies released this year to refresh my memory, and came up with…well, not even ten. Okay, not a lot of movies knocked my socks off this year.  But five did.  The brief list, as well as a brief justification for my eclectic taste in film. In order of release date:

Dear John. I think 90% of romantic comedies are a giant waste of Hollywood’s best actresses (see: Amy Adams), perpetuate romantic myths (he’s so mean to her so…they must be meant for each other!) and are usually just woefully unfunny. I do, however, love a good romantic drama.  Dear John told the story of two young people falling in love that was not ripped from a Disney fairy tale…ok, it was ripped from the pages of a Nicholas Sparks novel. But it was well-told, heart-warming, and brought back the old art of letter-writing.  A bit of a guilty pleasure, and I loved it.

OSS 117: Lost in Rio. The French don’t always do arthouse cinema, though many would be forgiven for thinking that. Trust me, I lived there. Often, they do achingly bad comedy (just ask Thierry L’Hermitte).  And occasionally, original, enormously funny comedy.  This is the second movie in what I hope is a long series.  Think Austin Powers, but extremely politically incorrect, in exotic locales, and with a very handsome leading man, Jean Dujardin. And with lots of Nazis. Hilarious.

El Secreto en Sus Ojos. This movie tells a simple story- cop is obsessed with hunting down the one murderer that eluded him.  Cop is in love with the young lawyer he works with.  Cop and lawyer hunger for justice.  But this story is so well-paced, well-acted, and the ending is so twisted and satisfying, that if you enjoy crime dramas, it’s one of the best you’ll see in the genre.  The words “Usted dijo perpetua” lingered in my head for days after this movie.

Mesrine: Killer Instinct. Vincent Cassel is one bad-ass movie star.  He’s got the sex appeal of George Clooney, the acting chops of a young Robert DeNiro, and the masculinity of a young Marcello Mastroianni. He plays the real-life criminal legend Jacques Mesrine, who ruled the French criminal underworld, escaped from prison multiple times and orchestrated a kidnapping and a massive prison break, on three continents over two decades. This was the best action movie I’ve seen in a long time.  And Cassel deserves an Oscar for playing Mesrine so effectively.

The Social Network. Yes, it’s on everyone’s year-end list.  Yes, it tells the story of the little blue and white website that could.  Yes, there may inevitably be a “Social Network” backlash- it’s almost too praised, there have to be some flaws, right? Well, yes, there are inaccuracies.  The real Mark Zuckerberg has had the same girlfriend since before Facebook started. But allow creative genius Aaron Sorkin a few liberties as he crafts the story of how an anti-social computer geek started a tool that connected the world…and lost his closest friend in the process. I loved the pulsing soundtrack by Trent Reznor (yes, THAT Trent Reznor), the acting by Andrew Garfield, Jesse Eisenberg, and even Justin Timberlake. The story of a young entrepreneur gaining an empire and losing his soul is as old as Citizen Kane. But although there may be nothing new under the sun, what matters is how the story is told. And “The Social Network” had me at the opening chords of “Ball & Biscuit” by The White Stripes. This movie deserves all the accolades.

The Reinvention of Domino’s: A Marketing Success Story

17 Dec
Mmm, Domino's Pizza

Mmm, Domino's Pizza

The new rebranding campaign by Domino’s has achieved something truly remarkable- it has made me want to eat Domino’s pizza. As marketers, it can be easy to watch brands like Nike, McDonald’s, and Apple coast their way to brand dominance.  But it is much more difficult to resuscitate a failing brand, and I admire those who do it without tricks or gimmicks.  Ok, call Domino’s full-on effort to improve its product a bit gimmicky.  But, like the brilliant Old Spice Guy commercial, it takes a once-popular product now considered very passé, and rebrands it.  And it does so using the essentials of social media marketing.

Domino’s has convened focus groups of people who are not fans of its pizza, listened to their feedback, and implemented changes to its recipe.  They have since gone to great lengths to ask consumers to provide feedback on their Domino’s experience, and taken skeptics to the dairies and tomato farms where their toppings are produced (for the purposes of his article, we’ll leave aside the controversy surrounding the Department of Agriculture boosting cheese production by encouraging Domino’s to put more cheese in its pizza.  We’re looking at marketing, not government cheese.).  Surprise! Domino’s is listening.

Yes, they show the most critical members of the focus group having their concerns personally addressed; the customer in Minnesota who sent in a picture of his too-cheesy pizza stuck to the top of the pizza box is personally assured by the CEO of Domino’s that it will NEVER happen again; and focus group participants who wonder aloud where Domino’s pizza toppings come from are told that-voila!- they are in the middle of the dairy and tomato farm, respectively, where Domino’s ingredients grow in the Earth. Now, these are all TV commercials in constant rotation.  But they all take from rule number one of social media marketing: listen to your customers.

Starting a corporate Twitter account is one thing; starting a corporate Twitter account to respond to customer complaints is another thing.  It is good to see a brand willing to revamp its product to improve lagging sales. There are no spokespeople, no taglines, no gimmicks (certainly no disgusting cheesy bites like at Pizza Hut. Yuck). Just a pizza chain telling customers it is listening to them and using their feedback to actively improve its product and service. It’s refreshing to see.  And it may even make a convert out of me.

 

Tradiciones Navideñas

5 Dec
Menudo- Coma y No Hagas Preguntas

Menudo- Coma y No Hagas Preguntas

Todo el año, soy media mexicana, pero durante la Navidad y el Año Nuevo, las tradiciones de mi familia se vuelven más importantes, y soy más mexicana que nunca. Esto no tiene nada que ver con la cultura mexicana en sí; es decir, todas las culturas tienen sus tradiciones más arraigadas durante la Navidad. Ayer asistí a una Feria Navideña Sueca, que contaba con la participación de una amiga estadounidense de padres suecos.  Estaba obviamente orgullosa de su cultura- los disfraces tradicionales, la comida, el idioma, los cantos.  No importa si seas sueca, mexicana, o de cualquier cultura.  Esta temporada navideña es la hora de celebrar nuestra cultura, poco importa de donde venimos.

En mi casa, en vez de ser biculturales, somos, digamos, triculturales.  Tenemos la cultura libanesa, la cultura mexicana, y la cultura estadounidense, la que prevalece. No miramos el fútbol; miramos, apasionadamente, el fútbol estadounidense. Preparamos el puré de papas más a menudo que…bueno, más que el menudo.  Pero durante la Navidad, preparamos los tamales.  Durante todo un fin de semana, mi madre emplea un ejército de ayudantes, y toma el papel de coronel, manejando la cocina como si fuera su zona de batalla.  Admito que muchas veces no se me permite quedar por mucho tiempo, por falta de destrezas con la elaboración de la masa.  “No, no, mira, así no se hace!”, grita mi madre.

Así que no es un proceso democrático, pero resulta en un lote increíble de tamales verdes de pollo.  Bueno, también hacemos rojos, pero prefiero los verdes, y los de pollo.  Los dulces, para mí, no sirven para nada- es un mal uso de piña y pasas, en mi opinión.  Los tamales los comemos la mañana de Navidad con chocolate mexicano- hecho con Ibarra– y no empezamos a abrir los regalos hasta que todos tengamos el chocolate, y un plato de tamales con huevito en las manos.  Esta tradición se repite en Nuevo Año.  Pero hay una tradición que no tiene nada que ver con la comida, pero sí tiene que ver con el Nacimiento. Y es la más importante de todas.

Nacimiento 2007

Nacimiento 2007

El Nacimiento toma lugar al lado del árbol navideño, y usamos figuras de todas partes- aún tenemos algunas de México, que datan de más de 50 años, aunque todas las figuras originales ya son “mancos”, con brazos pegados con un pegamento sencillo.  Hemos incorporado juguetes infantiles, decoraciones de pasteles de cumpleaños, todo. Pero una figura importante falta.

Tras llegar a casa después de la Misa de Gallo, cantamos una canción de cuna al niño, todos le besamos en la frente, y lo colocamos al lado de José y María.  Cuando vivía, mi bisabuela se encargaba de esta tradición, cantando más alto que todos.  Y ahora, al preservar esta tradición a lo largo de los años, tiene más importancia que nunca.  Y siempre arrullo al niño con una lágrima en los ojos.

Cuáles son tus tradiciones navideñas? Dime en los comentarios. Y que tengan un muy Feliz Navidad.

I Was For It Before I Was Against It

29 Nov
Even Sister Mary Catherine Gets Inspected

Even Sister Mary Catherine Gets Inspected

Does it matter if someone you detest is behind an idea you support?  Similarly, are you more willing to consider an idea you dislike if someone you support is behind it? I pondered these questions last week when I went through the whole gamut of emotions in response to the TSA’s new ramped-up security guidelines.  Yes, last Wednesday, the day before Thanksgiving, was the busiest travel day of the year, and TSA agents were busy touching crotches and operating full-body scans in the name of national security.  I was in favor of the backlash against the new, invasive security procedures.  And then I found out who was also for the backlash, and I threw up a little in my mouth.

You see, conservative activists salivated at the chance to point out the public’s anger over Obama’s new security measures.  Yes, the enhanced security procedures rolled out across the nation’s airports became a part of Obama’s new security, and Obama was attached to it as an adjective like Obamacare, with similarly ominous overtones.  Big brother is taking pictures of your naked body at the airport, the libertarians cried with glee.  This is proof that government is further encroaching on our lives (and crotches), they claim.

I was appalled at the idea of airport security becoming even more onerous than before. In the wake of the September 11th attacks, people were willing to do anything they were asked in the name of security.  Air travel became a pain as we could no longer greet travelers at the gate, removed our shoes, and had to transport our shampoo in clear, tiny bottles where the contents could clearly be seen (I had a tube of lipstick confiscated in Mexico City because it was considered liquid.  Adios, expensive red lipstick).  And although the vast majority of travelers are law-abiding citizens, we agreed to this all, until air travel began to include revealing our naked bodies to strangers and offering up our primary and secondary sex organs for inspection.  In the off chance that we were sneaking a bomb in our chonies (never mind that an old printer cartridge will do the trick).

So I was glad to see people stop acting like sheep and stand up for their dignity and right to board a plane without submitting themselves to almost certain embarrassment.  And yet.  Does being against the new TSA procedures mean you are in favor of racial profiling?  When people complain that old ladies, young kids, and nuns should not be frisked, do they mean that some other group is more deserving of this same treatment? And does my unease with increasingly intimate screening procedures place me on the side of the libertarian right/civil liberties left coalition that opposes these searches on purely ideological grounds? I was against the new TSA screenings before I found out that THEY were against them.

And though the context here is decidedly political, the lesson to be gleaned, I hope, is not, and can be applied to all areas of life. Sometimes, it is okay to support the idea even if you don’t support its proponents.  Yes, this may mean seeing eye to eye on one issue with (gulp) Michelle Malkin, and accepting that.  On the left, I wholeheartedly support gay marriage, even though the effort to legalize it in California was defeated in part because of the public’s uneasiness with San Francisco’s smarmy Mayor Gavin Newsom.  Yes, sometime it’s annoying when someone you dislike holds a view you support.  And this doesn’t just hold true in the political world.  Professionally, good ideas come in all shapes and sizes.  Don’t be afraid to support a new pitch or service or product if you’re not crazy about the person behind it.  It could be worse.  You could find yourself in agreement with Matt Drudge.

Thank You, Fresh Press! A Response to All the Comments

23 Nov

Well, what a surprise this morning to see that my most recent blog post had comments.  That never happens right away!  And then more…and then more….and then I saw that my humble blog, which I began about 10 weeks ago, was featured on the WordPress homepage as a Fresh Press post of the day! All of a sudden, people were reading my blog- A LOT of people.

I don’t know how the folks over at WordPress determine which posts are deserving of a fresh squeeze, er, press. Nevertheless, I am grateful that my thoughts on personal use of social media found such a wide audience.  I think this is the most effective way to acknowledge all the comments, rather than going through them one by one and responding, though I wish I could (I’ve got stuff to do, people).  I WILL promise to look at each and every commenter’s site.  Thanks again for stopping by my hummus-filled blog, and I do hope you bookmark it and visit again.  Follow me on Twitter at Lebanexican.

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